Case Study
Melem Tokyo - Tokyo precision, shipped worldwide
The Problem
Melem needed a storefront that matched their Tokyo editorial sensibility without sacrificing conversion - most luxury e-commerce sacrifices one for the other.
The Approach
Built a headless commerce platform where editorial art direction meets frictionless checkout - quiet layouts, exacting typography, and a purchase flow that never breaks the mood.
The Outcome
Conversion+52% add-to-cart rate
Performance1.2s LCP mobile
Editorial and conversion in one.